It's not often you have the opportunity to rebrand a company that firmly entrenched in their industry. Brand redesigns take a lot of time because it's critical that the name and the design fits not only who the company is today, but also who the company intends to become. A brand is more than a a name, a logo, an icon, and a set of colors. A brand is a representation of the company's work and its employees. It's a huge deal.
The name Complymint is a mashup of compliance for the company's focus on compliance documentation along with their focus in the banking industry. With the word mint being a component of the name, the logo had to reenforce the color of money but also give it a big more pop. The mint leaf inside the shield is intended to provide the sense of security that compliance provides.
Fluid is a full service digital development + design agency located in good ole Des Moines, Iowa. We leverage over two decades of design and development experience to rapidly build wonderful websites and branding for our clients.
